Business Setup in Foreign Market

The Project:
During my career with a global manufacturer selling around the world, I was faced several times with changes in business circumstances leading us to question the existing distribution system in a given foreign market. (Germany, Russia, Canada, Finland, Brazil, United States)

The Process:
In all cases, we analyzed the various options and selected what felt as the most appropriate decision.

The Solution:
In some cases, we went ahead and set up a business while, in other cases, we dropped the idea. The key assumptions typically need to be validated regularly.